20 Nov HOW MEDIA KEYNOTE SPEAKERS SEE THE TV, ONLINE, PRINT AND RADIO LANDSCAPE EVOLVING
As we move into 2024 and 2025, media keynote speakers predict several major trends that will shape the future of business and technology.
Straight out of the gate, a major trend is the continued growth of artificial intelligence. Per top media keynote speakers, AI is anticipated to become more prevalent in generating and distributing content. From using AI to create synthetic voices and images, to automated writing tools, the technology will enable more personalized and interactive media experiences. Top media keynote speakers suspect consumers may not even realize when they are interacting with AI-generated content. However, questions remain around ethics and potential job losses due to increased automation.
Another breaking development is the proliferation of augmented and virtual reality. As devices like AR/VR headsets become more affordable and immersive, media keynote speakers foresee them going mainstream for gaming, live events, remote work, and more. Extended reality could provide truly immersive entertainment and change how we interact. But mass adoption faces challenges like developing enough quality content and avoiding isolation.
Leading media keynote speakers we spoke with also highlighted how business leaders will embrace the metaverse in new ways. Pros envision virtual spaces as a new platform for brands to engage audiences. Shopping, gaming, socializing, learning and attending events could all move to interconnected virtual worlds. But fears about privacy, exploitation and unrealistic expectations may hamper metaverse growth.
On top of this, top media keynote speakers predict the role of influencers and user generated content will only expand. Most foresee brands relying more on influencer marketing and creators monetizing through avenues like shoppable posts. However, preventing influencer fraud and maintaining quality remain issues.
And then last but not least, experts emphasized the importance of diversity, inclusion and representation across all emerging media. As Generation Z comes of age, media keynote speakers say that different industries must authentically reflect diverse voices and experiences. Brands that fail to do so risk alienating younger audiences.
While promising, note that media keynote speakers say that all of these trends also face ethical, practical and social hurdles ahead. Ultimately, the speakers stressed flexibility and caution as the media landscape continues rapidly evolving.