19 Mar MARKETING 3.0: THE FUTURE OF MOBILE AND ONLINE ADVERTISING
Online and mobile advertising has become an integral part of the digital landscape in recent years, and it shows no signs of slowing down. As technology continues to evolve, so too does the way we consume media and engage with brands. Let’s take a closer look at some of the many and varied trends that are poised to shape the future of online and mobile advertising.
Firstly, the rise of mobile is set to continue. With more and more people using smartphones and tablets as their primary devices for accessing the Internet, mobile advertising is becoming increasingly important for brands. In fact, mobile ad spending is projected to reach $290 billion globally by the end of 2023, according to eMarketer. As a result, advertisers will need to focus on creating mobile-friendly content and developing strategies that target users on the go.
In addition, we’re likely to see more personalized advertising in the future. With the help of data analytics and artificial intelligence (AI), advertisers can now gather vast amounts of information about individual users, including their browsing habits, search history, and even their location. This information can then be used to create highly targeted ads that are tailored to each user’s interests and preferences. As a result, consumers are more likely to engage with ads that are relevant to them, which can lead to better conversion rates and higher ROI for advertisers.
Beyond this, we’re likely to see more interactive and engaging ad formats. Static banner ads and pop-ups are becoming less effective as consumers become more adept at ignoring them. In response, advertisers are experimenting with more immersive and interactive ad formats, such as augmented reality (AR) and virtual reality (VR) ads. These formats allow users to engage with brands in a more meaningful way, creating a more memorable and engaging experience that can lead to greater brand loyalty.
Of course, we’ll probably also see an increase in the use of video ads. Video content has become one of the most popular forms of media in recent years, and advertisers are taking notice. Video ads are more engaging than static ads, and they allow brands to tell a more complete story in a short amount of time. Noting this, we’re likely to see more video ads across a variety of platforms, including social media, mobile apps, and streaming services.
Finally, we’re likely to see greater emphasis on transparency and privacy in the future of online and mobile advertising. Consumers are becoming more aware of the ways in which their data is being collected and used, and they’re increasingly concerned about their privacy. Advertisers will need to be more transparent about their data collection practices and provide users with greater control over their personal information. This could include offering opt-out options or giving users more control over the types of ads they see.