31 Jan SPEAKERS BUREAU AGENTS AND KEYNOTE SPEAKING PROS DISCUSS THE FUTURE OF PHARMACEUTICALS
A little inside baseball for you: A pharma speaker bureau, also known as a medical or healthcare speakers bureau (or talent agency, for that matter), is a company that provides pharmaceutical, medical device and biotechnology organizations access to highly qualified healthcare professionals as speakers and consultants. It helps to think of pharma speaker bureaus as intermediaries that connect life science companies with physicians, nurses, pharmacists and other medical experts who can educate their peers on a new medication, product or therapy.
Talent agents and booking agencies maintain large databases – some containing 200,000+ healthcare provider profiles – that catalog doctors, nurse practitioners, physician assistants and others who have experience, skills and availability for speaking and consulting. These databases are searchable via the pharma speaker bureau by parameters like specialty, geographic area, hospital affiliation and experience with clinical research, enabling life science companies to quickly identify and recruit the most suitable medical professionals for their initiatives.
Top efforts helmed by pharma speaker bureaus span the likes of identifying leads, credentialing and verifying licenses, recommending appropriate honoraria, producing regulatory-compliant slides, providing speaker training, organizing travel/lodging, and ensuring compliance with standards from regulatory bodies like PhRMA Code and ACCME guidelines. Also talent agents and booking agencies manage administrative details around contracting, insurance, I9 verification, payment processing and more to ease the process for both client companies and speakers.
With their extensive expertise and connections throughout the industry, pharma speaker bureaus match busy healthcare practitioners who have interest in educating colleagues on therapeutic advancements together with pharmaceutical and medical device companies seeking to promote new offerings to providers. It benefits medical professionals who want to supplement income while informing good medical decisions, and pharmaceutical/life sciences companies who require qualified experts to educate on appropriate use of novel treatments.
Connecting the dots here, pharma speaker bureaus streamline the complex process between healthcare companies and medical speakers through their specialized capabilities in recruitment, compliance, operations and program management. As healthcare marketing and education continues becoming more specialized and regulated, medical talent booking agencies provide advantages that make them a staple vendor for life science industry marketing.