PROFESSIONAL SPEAKERS: WHAT EVENT PLANNERS NEED TO KNOW

Looking to hire a professional keynote speaker? As a meeting, conference or convention planner, we thought we’d answer some of the most common questions below. As professional keynote speakers, the following FAQ should provide some helpful insights to keep in mind as you set about booking pro presenters for your program.

• What is the purpose of having a keynote speaker?

The purpose is to set the tone and themes for an event. A keynote delivers an impactful talk that inspires, educates, or entertains the audience to kick off the event on a high note.

• How do you choose the right keynote speaker for your event?

Consider the event goals, audience, and topics to find a speaker whose experience and expertise aligns. Look for quality content and the ability to engage audiences. Read speaker reviews and watch sample videos to evaluate delivery style.

• What is the typical length of a keynote presentation?

45-60 minutes is average for a keynote talk, but they can range from 20-90 minutes depending on the event program. Virtual keynotes tend to be shorter.

• How far in advance should you book a keynote speaker?

6-12 months ahead for celebrity keynotes. At least 2-3 months in advance for others to properly promote and allow the speaker time to prepare.

• How much do keynote speakers cost?

Fees range widely from $1,500-$100,000+ depending on the experience level, audience size, travel required, etc. Celebrity speakers command the highest fees.

• What should your speaker agreement include?

Scope of services, date/location, A/V needs, fee, travel arrangements, resources required, marketing approval, etc.

• How do you maximize value from your speaker investment?

Promote extensively, share presentation content, facilitate audience Q&A, arrange follow up, maintain relationship for future events.