27 Jun SALES FUTURIST AND KEYNOTE SPEAKER: WHAT’S THE FUTURE OF MOBILE, ONLINE, AND DIGITAL SALES?
Being sales futurists and mobile, online, and digital marketing keynote speakers, we often remind virtual speaking and live audiences: The future of networking and business development will look radically different from today. In fact, these days, it’s becoming increasingly difficult to secure face time (let alone build relationships) with key clients, especially given flexible work schedules and remote work environments. Wondering what a sales futurist has to say about how you close the day in times like these? Read on to find out more…
One major thing to keep in mind here right from the jump: Sales technology has moved to the forefront of the business world. It’s no hyperbole to state that artificial intelligence (AI) and machine learning (ML) are revolutionizing the way sales teams operate, from predictive analytics and automated data entry to AI chatbots for customer service. These tools are providing deeper insights into customer behavior, optimizing audience outreach efforts, and freeing up valuable time.
Mind you, in today’s market, personalization is no longer a luxury but a necessity, as sales futurists and keynote speakers also remind. Management teams are therefore growingly leveraging AI and data analysis to offer personalized experiences that meet customers at their points of need. Customers expect tailored recommendations, personalized messages, and experiences that feel exclusive. Companies are striving to achieve this by utilizing customer data more effectively and integrating technologies such as AI-driven recommendation systems.
At the same time, the rise of social media platforms has also led to the surge of social selling and influencer partnerships as well, though. Brands are leveraging influencers to reach potential customers more authentically and engagingly, blurring the lines between advertising and organic content. Moreover, direct selling on social media platforms allows for a seamless transition from browsing to purchasing.
Sales enablement is also on the upswing, and providing sales teams with the tools, content, and training they need to sell more effectively. This strategy involves collaboration between various teams, including marketing and product development. Interactive learning platforms, real-time feedback tools, and comprehensive CRM systems are a few ways businesses are facilitating sales enablement.
That said, with increasing competition, businesses are now focusing on value-based selling, prioritizing the value and outcomes their product or service can provide rather than merely discussing features. By demonstrating how their offering can solve a problem or improve a situation, businesses can differentiate themselves in a crowded market as well.