Sales speakers are tasked with motivating, inspiring, and educating sales professionals to improve their performance and drive business growth. The best online and virtual presenters (and live event guests) possess certain qualities and attributes that enable them to connect with their audience, convey their message effectively, and leave a lasting impact, though. Let’s think more deeply about the qualities and attributes that the best sales speakers share.

To start with: the best sales speakers are knowledgeable about their subject matter. They have deep expertise in sales, and can share insights and strategies that are backed by research and real-world experience. Informed speakers can help sales professionals improve their skills and techniques, and provide actionable advice that can drive results.

Passion is a critical attribute for the best sales speakers to possess as well. They are excited about their chosen topic and can convey that enthusiasm through their words, tone, and body language. When speakers are genuinely interested in a subject, they can engage their audience and keep them interested in what they have to say. Passionate speakers can also inspire their listeners to take action and pursue their own passions.

Mind you, these top performers also need to be authentic and genuine in their delivery. They are comfortable being themselves, and their audience can sense that they are speaking from the heart. Being more up-front helps these folks establish a connection with their audience and build trust. When speakers are true to themselves, they are more likely to leave a lasting impression on their listeners.

It also (naturally) goes without saying that peak performers need to be skilled communicators too. Watch them, and you’ll see that they use clear and concise language, and can explain complex concepts in a way that is easy to understand. Skilled communicators are also effective listeners, and can respond to their audience’s questions and concerns. When speakers excel in this area, they can deliver their message with impact and inspire their audience to take action.

Winners also need to know how to spin a great yarn, as stories are a tool that speakers use to connect with their audience and make their message more memorable. These narratives can help audiences understand complex concepts in a more relatable way and remember key points more easily. Effective storytelling can also help sales professionals better connect with their customers and prospects.

Engagement and interactivity is important here too. Leaders in the field will often use techniques such as role-playing, exercises, and group discussions to keep listeners hooked and involved in their presentation. They might also ask questions or encourage their audience to participate in activities or discussions. When dialogue works two ways during a presentation, it creates a more memorable and impactful experience.

Mind you: The best sales speakers are also confident in their delivery. They speak with conviction and authority, and can handle objections or challenges with ease. However, speakers must balance confidence with humility to avoid coming across as arrogant or condescending.

And then of course the best of the best when it comes to top presenters are also well-prepared and organized in their presentation. They know their topic inside and out, and have a clear understanding of their audience’s needs and interests. This allows them to anticipate potential objections or challenges and have answers ready. When speakers are well-prepared, they can deliver their message with confidence and clarity.