SATELLITE MEDIA TOUR: WHAT IS IT?

A satellite media tour (SMT) is a public relations technique that allows an individual or group to be interviewed by numerous media outlets in a short timespan using satellite technology. It enables efficient distribution of information to TV stations, radio stations, online publications and other mass media platforms.

A satellite media tour works by uplinking a prerecorded interview or broadcasting a live interview with a spokesperson via satellite which local affiliates can then access from broadcast centers or remote locations. Media outlets essentially tune in to the satellite feed so they can promptly interview the individual.

These tours enable a single spokesperson to have back-to-back interviews with dozens of far-reaching outlets in just a few hours without needing to travel. It allows control and consistency in messaging rather than an outlet digging for their own storyline.

Satellite media tours are commonly arranged by public relations firms who handle logistics like selecting ideal spokespeople, pitching relevant interview topics to media buyers, scheduling satellite uplink time, distributing talking points, and ensuring strong presentation.

Some common goals of satellite media tours include unveiling new products, highlighting research reports, offering expertise related to current events, and allowing authors or organizations to discuss recent projects or achievements. The compressed time frame lends well to announcements with key details spokespeople reinforce through repetitive delivery.

Venues providing satellite media tours have permanent uplink equipment and studios to facilitate often hectic timing demands. Skilled technicians assist guests with microphone setups, video lighting and coordinating transitions between interviews.

In recent years, the efficiency of satellite tours has also led to growing usage across digital platforms like Facebook Live, media websites or virtual interviews. The satellite feed gets streamed online concurrently.

When successfully orchestrated, a 90-minute satellite media tour may yield over 30 interviews and reach millions of viewers nationally at a fraction of typical travel costs. This makes satellite media tours a staple for impactful PR campaigns aiming to achieve broad exposure around a specific, focused message.