07 Aug STRATEGIC INNOVATION KEYNOTE SPEAKER: REDEFINING FUTURE TRENDS AND BUSINESS INNOVATIONS
Need strategic innovation keynote speakers or futurists for virtual speaking / live events? Join the club: Industry experts and consultants are increasingly being kept on speed dial by firms in every field, given the current rate of change and disruption. But what do professional strategic innovation keynote speakers, hots and emcees (MC)s mean when they refer to this topic? That bears discussing further.
Asking the field’s top strategic innovation keynote speakers, we’re told that the concept refers to developing new products, services, or business models that create new value propositions and disrupt existing markets. Aspects of strategy innovation include:
- It focuses on finding new ways to create value and solve problems rather than just improving existing offerings. The goal is to redefine what customers want and how their needs can be met.
- It looks beyond current customers, markets, and industry boundaries to identify completely new opportunities. According to strategic innovation keynote speakers, it is about creating new markets, not just competing in existing ones.
- It leverages unique capabilities and assets that are difficult for competitors to replicate, such as proprietary technology, unique partnerships, or distinctive brand equity. This makes the innovations hard to copy.
- It challenges conventional wisdom and industry norms. Strategic innovation often involves rethinking how an industry operates and finding new ways to create and deliver value.
- It requires taking risks and making significant investments with uncertain returns. Because it aims to create entirely new markets, the payoff from strategic innovation is less predictable.
- It transforms the competitive landscape and disrupts incumbents. Successful strategic innovation shifts market share and margins in an industry by changing the bases of competition.
A few examples commonly cited by strategic innovation keynote speakers include Uber’s disruption of the taxi industry, Apple’s introduction of the iPhone and App Store, and Netflix’s transition from DVD rentals to streaming. The key is creating systemic changes in how value is created and delivered in an industry.