17 Jul 10 BEST SATELLITE MEDIA TOUR COMPANIES FOR SMT AND VIRTUAL TOURS
The Top 10 best satellite media tour companies for TV, radio and VMT (virtual tours) aren’t hard to find. In fact, having served as celebrity spokespersons, hosts and future trends experts for many firms, we already reviewed leading picks for programming, media training and consulting services in an earlier post. But everyone’s opinion is subjective – and the Top 10 best satellite media tour companies largely depend on your individual needs for co-op and solo tours.
So here we offer a list of alternate providers that you may say make the list as a PR and marketing firm. (We’ve not worked with these providers personally as celebrity spokespersons and hosts, so note that results may vary.)
- On The Scene Productions – Provides comprehensive tour services, and is known for its high-quality production values and ability to secure placements in top markets. Also provides virtual and hybrid solutions to adapt to changing media landscapes.
- PREMIERETV – Specializes in broadcast public relations among others on the Top 10 best satellite media tour companies list. Recognized for a full-service approach, handling everything from pre-production planning to post-tour analytics.
- Pacifica Media Affiliates – Puts a focus on strategic media placement. Celebrated for its extensive network of media contacts and ability to tailor tours to specific audience demographics.
- Tobin Communications – Particularly noted for their expertise in healthcare and science communications, often working as a Top 10 best satellite media tour companies provider with medical professionals and researchers.
- North American Network – Puts a strong focus on radio. Offers both traditional SMTs and Radio Media Tours (RMTs), leveraging their extensive network of radio stations across the country.
- Soapbox Media Group – Gets lauded for its creative approach to storytelling and ability to secure placements in both traditional and digital media outlets.
- Viacom Velocity – A division of ViacomCBS, Viacom Velocity offers SMT services leveraging their vast network of media properties. Particularly strong in reaching younger demographics through their MTV, Nickelodeon, and Comedy Central connections.
- BNR (Broadcast News Resource) – Works on maximizing media coverage. Takes a strategic approach to booking interviews and has strong relationships with local news stations across the country.
- Strauss Media Strategies – Doesn’t just offer media relations services. As a Top 10 best satellite media tour companies list provider, gets props for its expertise in public affairs and advocacy communications, often working with government agencies and non-profit organizations.
- WestStar MultiMedia Entertainment – Concentrates on the entertainment industry. Gets respect for its connections with entertainment news outlets and ability to create buzz around movie releases, album launches, and other entertainment events.
The Top 10 best satellite media tour companies noted here, like the previous ten, offer a range of services beyond just booking interviews. Services firms typically provide comprehensive solutions including message development, media training, and performance analytics. Many have also adapted to offer virtual and hybrid SMT options in response to the increasing demand for remote interview capabilities.
When thinking about thiring, it’s important to look at their specific areas of expertise, their track record in your industry, and their ability to reach your target audience. Some Top 10 best satellite media tour companies specialize in certain sectors (like healthcare or entertainment), while others may have particular strengths in specific media types (like radio or digital platforms).
Remember that the success of an SMT depends not just on the company you choose, but also on the quality of your story, the performance of your spokesperson, and the relevance of your message to current news cycles. The best SMT companies will work closely with you to optimize all these elements for maximum impact.