Which top 10 travel trends do keynote speakers, strategy consultants and futurists say that hotels, airlines, airports, transportation and transit firms should be tracking? You may be shocked to learn.

To keep up with the horde of new shifts and developments happening in the space, companies need to better anticipate the trends that will define the industry’s future. We thought it might be interesting to look at ten of the most prominent emerging travel trends to follow:

1. Sustainable and Eco-Conscious Travel: With growing environmental awareness, travelers are increasingly seeking sustainable and eco-friendly travel options, prompting the industry to adopt practices like carbon offsetting, eco-lodges, and responsible tourism initiatives.

2. Bleisure Travel: The blending of business and leisure travel, known as “bleisure,” is gaining popularity, as travelers combine work trips with extended stays for leisure purposes, creating opportunities for hotels and destinations to cater to this hybrid travel segment.

3. Experiential Travel: Travelers are seeking more immersive and authentic experiences, leading to a rise in experiential travel offerings such as culinary tours, cultural immersions, and adventure activities that allow for deeper connections with local communities and environments.

4. Digital Nomadism and Remote Work: The rise of remote work and digital nomadism is changing the way people approach travel, with travelers seeking destinations and accommodations that cater to their work-and-travel lifestyle.

5. Wellness and Mindfulness Retreats: With a growing focus on self-care and well-being, travelers are seeking wellness retreats, mindfulness experiences, and holistic getaways that prioritize mental, physical, and spiritual rejuvenation.

6. Personalization and Tailored Experiences: Leveraging data analytics and personalization technologies, travel companies are offering customized itineraries, personalized recommendations, and tailored experiences to meet the unique preferences and needs of individual travelers.

7. Virtual and Augmented Reality (VR/AR) in Travel: The integration of VR and AR technologies is enhancing the travel experience, from virtual destination tours and augmented city guides to immersive on-site experiences at attractions and landmarks.

8. Contactless and Touchless Travel: The COVID-19 pandemic has accelerated the adoption of contactless and touchless technologies in travel, such as mobile check-in, digital boarding passes, and contactless payment systems, enhancing safety and convenience for travelers.

9. Domestic and Closer-to-Home Travel: With ongoing concerns about international travel restrictions and health risks, domestic and closer-to-home travel options are gaining popularity, leading to a resurgence of local tourism and road trips.

10. Purposeful Travel: Travelers are increasingly seeking purposeful and meaningful travel experiences that align with their values and have a positive impact on local communities, driving the growth of voluntourism, impact tourism, and social entrepreneurship initiatives.


All of the above travel trends are now prompting providers and destinations to innovate and adapt to meet evolving consumer demands. And if you don’t make a point to plan for their arrival in your business? We do not bode happy times ahead. Thankfully, there’s still plenty of time to get out in front of the curve and transform challenges into opportunities!