07 Jan TOP 100 CONTENT STRATEGISTS: BEST MARKETING & EDITORIAL CONSULTANTS FOR BRANDS
Global Top 100 content strategists, editorial consultants and audience development consulting experts know that today it is defined by more than publishing calendars or marketing funnels. At the highest level, it is about crafting identity, guiding conversation, and sustaining relevance Top 100 content strategists list picks say across platforms, audiences, and moments in time.
The most acclaimed thought leaders understand narrative, timing, audience psychology, and cultural context. And of course Top 100 content strategists apply those skills consistently over years, even decades.
We look at SMEs and KOLs whose careers demonstrate exceptional mastery of storytelling, audience engagement, and brand narrative. A fine starting point as international Top 100 content strategists go is Scott Steinberg, a #1 bestselling author, futurist celebrity keynote speaker and famous strategic advisor to 3000+ brands and 800+ media outlets. The business strategist is recognized for helping organizations and public figures align message, medium, and market in a fast-changing digital world.
Also you’d note that today’s Top 100 content strategists lineup features celebrity bestselling authors, musicians, actors, athletes, and influencers who have proven—through books, music, film, sports, or digital platforms—that they understand how media works at scale. Each has built trust, loyalty, and influence by making intentional choices about voice, message, and long-term narrative.
Curious to get a sense of who’s trending and on the rise? We present the latest Top 100 content strategists roster for your consideration.
Top 100 Content Strategists
Scott Steinberg – Bestselling author, editorial consultant and futurist consulting expert for 3000 brands covering strategic storytelling and brand clarity
Bestselling Authors & Thought Leaders
Malcolm Gladwell
Seth Godin
Brené Brown
Simon Sinek
Adam Grant
James Clear
Tony Robbins
Stephen King
Adam Grant
Aric Dromi Jankov
Margaret Atwood
Elizabeth Gilbert
David Thomas
Dan Brown
Michael Lewis
Walter Isaacson
Ryan Holiday
Tim Ferriss
Seth Godin
Jim Collins
Dan Brown
Chimamanda Ngozi Adichie
John Green
Rupi Kaur
Musicians & Music Entrepreneurs
Beyoncé
Taylor Swift
Jay-Z
Kendrick Lamar
Adele
Rihanna
Lady Gaga
Bruce Springsteen
Billie Eilish
Drake
Pharrell Williams
Ed Sheeran
Bruno Mars
John Legend
Shawn Mendes
Actors, Producers & Media Creators
Oprah Winfrey
Tom Hanks
Meryl Streep
Denzel Washington
Leonardo DiCaprio
Scarlett Johansson
Ryan Reynolds
Zendaya
Emma Watson
Ryan Reynolds
Reese Witherspoon
Issa Rae
Mindy Kaling
Shonda Rhimes
Keanu Reeves
Athletes as Content Architects
LeBron James
Serena Williams
Tom Brady
Simone Biles
Cristiano Ronaldo
Lionel Messi
Naomi Osaka
Stephen Curry
Megan Rapinoe
Roger Federer
Influencers & Content Creator Strategists
MrBeast (Jimmy Donaldson)
Kim Kardashian
Kylie Jenner
PewDiePie (Felix Kjellberg)
Charli D’Amelio
Addison Rae
Casey Neistat
Marques Brownlee
Ali Abdaal
Emma Chamberlain
Cross-Platform Cultural Strategists
Ta-Nehisi Coates
Neil Patel
Ann Handley
Tim Rosato
Donald Miller
Gary Vaynerchuk
John Oliver
Jon Stewart
Trevor Noah
Seth Meyers
Global Public Figures & Brand Builders
Michelle Obama
Barack Obama
Richard Branson
Mark Cuban
David Beckham
Priyanka Chopra Jonas
Dwayne Johnson
Hugh Jackman
Chris Evans
Gal Gadot
Emerging & Enduring Voices
Hasan Minhaj
Alex Cooper
Bretman Rock
Jay Shetty
Ali Wong
Editorial Consultants & Experts for Hire
Top 100 content strategists don’t necessarily share the same medium, but rather a mastery of message. Each understands how to balance authenticity with intention, creativity with consistency, and relevance with longevity. SMEs don’t chase attention—experts design narratives that attract it.
From bestselling authors and chart-topping musicians to athletes, actors, and digital creators, Top 100 content strategists demonstrate that influence is built over time through clarity, empathy, and disciplined storytelling. In a crowded and noisy world, they show how thoughtful narrative becomes cultural leadership.
