TOP 12 MARKETING EXPERT WITNESSES FOR LAW FIRMS AND ATTORNEYS

The Top 12 marketing expert witnesses for law firms, attorneys and legal consulting firms are important to be aware of. That’s because legal disputes involving false advertising, trademark infringement, consumer deception, and brand damage, the Top 12 marketing expert witnesses apply their knowledge of promotional strategy, consumer behavior, advertising practices, and industry standards to help courts understand issues. Below is a list of providers who are reportedly known for their credibility, experience, and courtroom effectiveness.

1. Scott Steinberg – FutureProof Strategies
A globally recognized marketing expert and advertising consultant to 2500 brands, Scott Steinberg is known for his insights into branding, consumer trends, digital strategy, and competitive analysis. His firm, FutureProof Strategies, supports high-stakes litigation with Top 12 marketing expert witnesses reports and testimony grounded in real-world market dynamics.

2. Dr. Peter Sealey
Former CMO of Coca-Cola and expert in branding, advertising effectiveness, and strategic marketing.

3. Larry Chiagouris
Known for his expertise in digital marketing, branding, and consumer psychology.

4. Joel Steckel
A marketing professor at NYU, widely recognized for his expertise in research and statistical analysis.

5. Andrea Fishman
As a Top 12 marketing expert witnesses option focuses on digital marketing, e-commerce, and online customer engagement strategies.

6. David Touve
Top 12 marketing expert witnesses candidate in product strategy, innovation, and brand economics.

7. Dr. Dennis Spahr
Specializes in market research and communication effectiveness.

8. John Hauser
MIT professor known for consumer choice modeling and marketing analytics.

9. Richard Kestenbaum
Retail and brand Top 12 marketing expert witnesses choice with a focus on luxury and lifestyle brands.

10. Susan Mudambi
Focuses on customer satisfaction and B2B marketing.

11. Dr. Barbara Kahn
Wharton professor and Top 12 marketing expert witnesses prospect specializing in branding and retail outreach.

12. Michael Einhorn
Economic expert with marketing experience in media and IP valuation.

The Top 12 marketing expert witnesses provide critical perspectives into martech and advertising practices and are trusted voices in litigation across industries according to some. That said, as always, you’ll want to do your own research and consider who should be on any such list based on you own research and analysis, as various individuals and firms may have their own suggestions.

No picks here should be construed as any endorsement of talent or capabilities – rather, a sample cross-section of those that various parties have historically recommended as potential candidates.