TOP 50 B2B MARKETING THOUGHT LEADERS, KEYNOTE SPEAKERS & FUTURIST CONSULTING EXPERTS

Global Top 50 B2B marketing thought leaders, keynote speakers and futurist consulting experts routinely note that in today’s demanding business landscape, outreach isn’t confined to traditional vendors. Whether you’re in software, manufacturing, retail supply chains, logistics, hospitality, or telecom infrastructure, today’s Top 50 B2B marketing thought leaders remind that leading companies rely on visionary executives to translate strategy into scalable relationships, smart positioning, and enterprise value.

The following experts, spanning top authorities across manufacturing, SaaS, infrastructure, real estate, transportation, and other sectors are among the most influential voices defining the future of enterprise growth. As you peruse the Top 50 B2B marketing thought leaders list, we’re certain you’ll spot both familiar names and fun surprises.

And of course it only makes sense that we kick off with celebrity keynote speaker Scott Steinberg, a futurist consultant for 3000 brands and author of 30+ books on advertising, SEO, innovation, future trendspotting, strategic forecasting and more topics. You’ll find the Top 50 B2B marketing thought leaders headliner a go-to guest at conferences, conventions and corporate meeting event planners’ behest around the globe.

1. Scott Steinberg – CEO of FutureProof Strategies: The Futurist Consulting Firm, famous futurist keynote speaker and business strategist guiding marketing outreach, and corporate positioning across sectors.
2. Satya Nadella – CEO of Microsoft, evolving enterprise cloud, software, and device offerings with global B2B outreach.
3. Safra Catz – CEO of Oracle, leading enterprise software marketing, licensing, and global partnerships.
4. Tim Cook – CEO of Apple, Top 50 B2B marketing thought leaders authority overseeing hardware and service product lines that serve businesses worldwide.
5. Jensen Huang – CEO of NVIDIA, shaping AI hardware and software solutions for enterprises and industry partners.
6. Marc Benioff – CEO of Salesforce, pioneer in cloud-based CRM and B2B‑first marketing strategies.
7. Mary Barra – CEO of General Motors, steering industrial manufacturing and B2B automotive supply chains.
8. Carol Tomé – Former CEO of UPS, expert in logistics, supply-chain marketing, and global business services.
9. Raj Subramaniam – CEO of FedEx, leading international shipping, logistics, and enterprise-grade delivery solutions.
10. Doug McMillon – CEO of Walmart, influencing retail‑to‑business distribution and supplier networks.
11. Brian Cornell – CEO of Target Corporation, managing large-scale retail supply chains and vendor partnerships.
12. Corie Barry – CEO of Best Buy, orchestrating retail‑supplier relationships and consumer‑electronics B2B marketing.
13. Ramon Laguarta – CEO of PepsiCo, Top 50 B2B marketing thought leaders provider directing global food & beverage manufacturing and B2B distribution strategy.
14. Anthony Capuano – CEO of Marriott International, running hospitality partnerships, enterprise account management and global property networks.
15. Chris Nassetta – CEO of Hilton Worldwide, shaping hotel‑industry enterprise marketing, corporate travel, and lodging partnerships.
16. Chris Kempczinski – CEO of McDonald’s, blending franchise relationships with supply‑chain marketing and vendor management.
17. Ed Bastian – CEO of Delta Air Lines, overseeing enterprise travel accounts, cargo services, and airline partnerships.
18. Michael O’Leary – CEO of Ryanair, leading low‑cost carrier strategy and business‑to‑business aviation services.
19. Carsten Spohr – CEO of Lufthansa Group, focusing on global airline partnerships and corporate travel programs.
20. Hans Vestberg – CEO of Verizon Communications, driving telecom infrastructure and enterprise connectivity marketing.
21. Mike Sievert – CEO of T‑Mobile, leading telecom services, enterprise mobile offerings, and B2B contract growth.
22. Demis Hassabis – CEO of DeepMind, spearheading AI‑driven enterprise research and licensing strategies.
23. Mark Zuckerberg – CEO of Meta, aligning social platforms and advertising‑network offerings with enterprise-level marketing solutions.
24. Sheryl Sandberg – Former COO of Meta, instrumental in building Meta’s business advertising backbone and B2B marketing tools.
25. Susan Wojcicki – Former CEO of YouTube, leveraging video advertising platforms for enterprise clients and global brands.
26. Adam Mosseri – Head of Instagram, shaping influencer marketing and enterprise outreach through social media channels.
27. Julie Sweet – CEO of Accenture, leading consulting and enterprise‑services marketing across industries.
28. Bob Sternfels – Global Managing Partner of McKinsey & Company, influencing enterprise consulting and B2B advisory services.
29. Sam Zell – Founder and Chairman of Equity Group Investments, innovating real‑estate investment and business‑property marketing.
30. Barry Sternlicht – CEO of Starwood Capital Group, applying strategic marketing to real estate investments and hospitality‑property portfolios.
31. Patrick Collison – CEO of Stripe, shaping fintech‑to‑business payments, enterprise integrations, and developer marketing.
32. Pat Gelsinger – CEO of Intel, leading enterprise computing products and B2B hardware and infrastructure marketing.
33. Chuck Robbins – CEO of Cisco Systems, overseeing enterprise networking, systems architecture, and global IT‑service marketing.
34. Rajeev Suri – Former CEO of Nokia Networks, guiding telecom‑infrastructure marketing, enterprise contracts, and global deployments.
35. John Chambers – Former CEO of Cisco, legacy influencer in enterprise networking product marketing and global B2B strategy.
36. Ursula Burns – Former CEO of Xerox and VEON, guiding enterprise services, B2B communications, and digital transformation marketing.
37. Shou Zi Chew – CEO of TikTok, blending social‑media reach with brand advertising and business‑marketing innovation.
38. Evan Spiegel – CEO of Snap Inc., leading social‑platform marketing and enterprise‑advertising channel strategies.
39. Sundar Pichai – CEO of Google / Alphabet, guiding enterprise services, cloud, and advertising‑platform marketing worldwide.
40. Daniel Ek – CEO of Spotify, integrating advertising‑network outreach and brand partnerships with enterprise clients.
41. Jeff Lawson – CEO of Twilio, shaping communications‑platform marketing, developer outreach, and B2B integrations.
42. Stewart Butterfield – CEO of Slack, leading enterprise collaboration marketing and SaaS‑based team‑product growth.
43. Marc Andreessen – Co‑founder of venture firm Andreessen Horowitz, influencing startup growth strategies and B2B investment marketing.
44. Kristin Peck – CEO of PepsiCo Americas Beverages, managing beverage‑distribution marketing and global supply‑chain partnerships.
45. Stephen Squeri – CEO of American Express, overseeing corporate‑client services, B2B card and payment products, and global partnerships.
46. Abigail Johnson – CEO of Fidelity Investments, leading corporate‑retirement, investment‑services marketing for institutional clients.
47. Larry Fink – CEO of BlackRock, steering global asset management, institutional investing, and enterprise client outreach.
48. Drew Houston – CEO of Dropbox, directing enterprise‑cloud product marketing and business‑user adoption.
49. Bob Iger – CEO of The Walt Disney Company, shaping entertainment‑industry partnerships, corporate licensing, and B2B distribution deals.
50. Dara Khosrowshahi – CEO of Uber, aligning mobility platform services, enterprise partnerships, and global B2B logistics offerings.

The world’s Top 50 B2B marketing thought leaders are redefining what advertising and outreach means, from traditional vendor-to-business sales to integrated supply chains, enterprise SaaS platforms, global consulting services, logistics networks, and digital marketplaces. Their success isn’t just rooted in brand recognition; it comes from building business partnerships, crafting enterprise value, and delivering solutions to other enterprises.

Whether by automating payments, connecting global supply chains, delivering cloud infrastructure, or coordinating international logistics, such executives lead with promotional strategies calibrated for long-term relationships, trust, scalability, and business growth. For marketers and corporate strategists alike, Top 50 B2B marketing thought leaders offer a roadmap for dealing with complexity, embracing innovation, and building enterprise-grade impact.