11 Feb TOP FRANCHISE SPEAKERS BREAK DOWN THE FUTURE OF FRANCHISING, FRANCHISORS AND FRANCHISEES
Franchise speakers, like industry-focused conferences, strive to equip existing franchisees and prospective owners with strategies to build sustainable, growing ventures. When planning these events, planners regularly tap franchise development consultants, multi-unit owners, and brand executives to keynote on trending topics like navigating post-pandemic realities, expansion tactics, leveraging technology and communicating brand identity.
A popular franchise keynote subject examines resilient leadership strategies given today’s turbulent operating climate. Speakers detail approaches to retain loyal customers despite economic uncertainty or labor shortages, meet changing preferences accelerated by the pandemic, and foster teamwork despite remote or hybrid work dynamics. Offering real examples on upholding quality despite disruptions inspires franchisees to apply that persistence locally.
Franchise keynoters further receive strong reception when revealing smart growth strategies for emerging brands and mature players alike seeking to extend reach. Speakers explore market selection models to identify prime targets for new locations or segments. Keynotes also cover trying non-traditional store formats, co-branding through strategic partnerships, and transitioning units through acquisition. Applying customization and innovation concepts to growth resonates given increasing market saturation across retail, food service and hospitality.
Leveraging technology represents another well-received franchise speech topic as systems streamline operations, enhance customer convenience through self-service and enable detailed performance analytics. Experts offer best practice tips on rolling out upgraded point-of-sale solutions, online ordering platforms, delivery management software, CRM databases and inventory management all while limiting disruption to service quality.
Also popular are keynotes focused on branding fundamentals from visual identity to internal culture needed to convey franchise consistency. Advisors detail how to express brand personality and strengths across locations of varying size, format and geography through signage, staff training, customer interactions and community engagement. Unified brand messaging proves vital to franchise success and growth especially amid omnichannel business environments.
Franchise convention keynotes most engage attendees by revealing tangible ideas on conquering obstacles, expanding strategically, implementing tech and communicating brands more powerfully post-pandemic.