ASK A TOURISM SPEAKER: WHAT’S NEXT FOR TRAVEL, HOSPITALITY, VACATIONS & DESTINATIONS?

Tourism speakers are often hired to inform, entertain, and promote specific destinations or travel experiences. Typical assignments would be along the lines of as follows:

• Conducting destination research – Thoroughly exploring the area’s sites, hotels, restaurants, culture, history, activities, etc. to gain extensive first-hand experience.
• Crafting inspirational speeches – As tourism speakers, writing and presenting keynotes that motivate audiences to visit the destination, using compelling storytelling, photography, videos, etc.
• Leading guided tours – Hosting walking tours, bus tours, or other excursions to provide an insider’s perspective and share local insights.
• Offering trip planning advice – Providing guidance from tourism speakers’ viewpoint to potential visitors on booking travel, customizing itineraries, when to go, packing tips, and other planning considerations.
• Promoting partners and sponsors – Working with hotel chains, airlines, tourism boards, and other partners to showcase and recommend their brands.
• Engaging in media interviews – Representing the destination as tourism speakers or spokespersons in print, online, TV, and radio interviews targeted at various travel audiences.
• Creating marketing content – Developing blogs, social media posts, YouTube videos, photos, and other sharable assets the client can use to promote travel.
• Attending trade shows – Representing destinations and partners at consumer travel shows and industry events to network and generate interest.
• Providing photography/video – Capturing high-quality visual assets for clients to use as tourism speakers in marketing materials, ads, websites, brochures, etc.
• Leveraging influence – Promoting tours, events, and travel specials to the speaker’s own audience through their website, mailing lists, and social channels.