15 Sep ASK A TRADESHOW PRESENTER: HOW DO EVENT HOSTS SEE CONFERENCES & CONVENTIONS ADAPTING?
Leading trade show presenters, event hosts and MCs, like keynote speakers, work on a wide variety of projects to effectively showcase and represent companies at industry expos and conventions. For instance:
- Booth presentation – Developing an engaging, informative presentation for repeatedly delivering at the company’s trade show booth.
- Product demos – As trade show presenters, creating dynamic demonstrations of the company’s latest products and services.
- Crowd-gathering – Crafting compelling openings or activities to draw attendees to the booth.
- Sales pitches/pricing – Preparing customized sales and pricing proposals as trade show presenters for prospective clients.
- Audience research – Researching attendee demographics and needs to tailor content accordingly.
- Presentation design – Creating visually-appealing slides, props, or multimedia to support the delivery.
- Staff training – Training booth staff on effective presentation and communication skills.
- Audience interaction – Planning interactive elements like contests, giveaways, or audience participation for trade show presenters to execute.
- Schedule coordination – Managing the presentation schedule for all booth staff.
- Booth design – Collaborating on booth aesthetics, layout, and technical requirements.
- Content creation – Developing handouts, brochures, or other takeaways to distribute from a trade show presenter’s standpoint.
- Subject expertise – Building extensive product/service knowledge to address client questions.
- Leads tracking – Creating systems to collect and track lead information.
Our favorite trade show presenters are always creating repeatable and scalable presentations that attract, educate, and motivate attendees to take positive action.