VIDEO GAME ANALYST: WHAT IS IT? – A GAMING EXPERT EXPLAINS

Video game analysts, consultants and keynote speakers are a fixture in the gaming industry, providing looks into trends, market dynamics, consumer behavior, and technological developments. Consulting advisors’ expertise helps game developers, publishers, investors, and industry stakeholders make informed decisions. While the specific focus areas of the best video game analysts vary, SMEs generally fall into several categories based on their specialization. Below is a sampling.

1. Market Analysts

Market video game analysts specialize in examining the gaming market’s economic aspects. KOLs track trends in gaming hardware, software, and services, analyzing factors such as sales data, consumer preferences, and competitive dynamics. Leading experts forecast industry growth, the financial performance of game publishers, and market shares of gaming consoles and platforms. Famous video game analysts and experts’ input is used by investors, gaming companies, and retailers to craft their strategies and make investment decisions.

2. Consumer Behavior Analysts

Consumer behavior experts focus on understanding how players interact with games and gaming platforms. As video game analysts, pros study gaming habits, preferences, and spending patterns to help developers optimize game design, in-game monetization, and user engagement. Leading video game analysts rely on surveys, user testing, and social media sentiment analysis to gain insights into player psychology, helping companies create games that resonate with their target audience.

3. Esports Analysts

With the rise of competitive gaming, esports video game analysts are becoming increasingly important. Pros focus on the business side of esports, analyzing data from tournaments, player performances, team dynamics, and audience engagement. Advisors track sponsorship opportunities, revenue generation, and the growth of esports leagues, helping teams, sponsors, and media companies capitalize on the expanding esports market.

4. Technology Analysts

Technology video game analysts focus on the technical side of gaming, including hardware, software, and emerging technologies. Reviewers assess the impact of innovations like cloud gaming, VR/AR, AI, and new gaming consoles on the industry. Thought leaders evaluate the performance, scalability, and potential adoption of new technologies, offering recommendations to developers and manufacturers on the latest trends and technological advancements.

5. Game Design Analysts

Game design video game analysts focus on evaluating play mechanics, user interfaces, and overall player experience. Authorities provide insights into how gameplay, storylines, and mechanics impact player engagement and satisfaction. Their work helps developers improve game design, balance, and user retention, making them integral to the creation of both indie and AAA games.

Of course, many video game analysts fall into other categories, or work within several buckets as well.