19 Nov WHAT’S THE BEST WAY TO MARKET YOURSELF AS A KEYNOTE SPEAKER?
Since we’re often asked the question, why not provide some helpful answers? Below, for those folks new to professional speaking, here are some effective ways to market yourself as a professional speaker:
- Create a speaker website and demo reel that highlights your speech topics, experience, audience testimonials, and booking information. This is your online platform to promote your brand.
- Get listed on speaker directories and join professional speaker associations to increase visibility. Have a speaker profile on LinkedIn.
- Network extensively both online and in-person at conferences, association meetings, etc. Nurture relationships with meeting planners, speakers bureaus, and past clients.
- Offer free speeches and webinars to raise awareness of your expertise. Contribute guest articles or blog posts as a thought leader.
- Promote your speaker services through social media platforms and email newsletters. Share presentations, live streams, and other content.
- Send speaker one-sheets detailing your specialty areas, presentation styles and value proposition when introducing yourself to prospective clients.
- Attend industry events as an attendee and engage with organizers. Offer to speak at related conferences or organizations to build your speaker resume.
- Consider paid sponsorships and ads on relevant industry publications and websites. Target promotional efforts where your audience is present.
- Send follow-up notes after speeches and seek client testimonials that can be used in your promotional materials.
- Leverage past speaking engagements, video clips, client logos and testimonials prominently when pitching to new prospects.
- Continuously measure your marketing efforts and refine your brand positioning based on what generates the best engagement and bookings.