29 Oct THE FUTURE OF VIDEO GAMES
With PlayStation 5 and Xbox Series X around the corner, it begs the question: What is the future of video games? From a business standpoint, it’s an especially curious time if you think of things through the lens of Generation Z – one of the largest, most well-educated and ethnically diverse demographics ever, whose spending power now exceeds $143 billion… or $333 billion if you account for their overall influence. Representative of the next generation of consumers for game makers’ products, a whopping 93% of parents say Gen Zers directly influence household purchases as well. Just one problem: Research tells us that their attention span, like that of Millennials, is about 8 seconds.