When it comes to driving business results, there’s more to technology and digital transformation than you might anticipate. We break down some key points to keep in mind as you embark on your digital transformation journey in our latest summaries of recent market research:

Topic: Big Data Isn’t the Answer for Your Business – Small Data Is

Scenario: Businesses are collecting more information on customers and their behaviors or interactions than ever before. But even as they’re sitting on a growing mountain of data, they’re also struggling to translate it into meaningful results. To succeed here, you’ve got to focus on finding the handful of meaningful insights contained in this massive pile of info.

Insight: Learning to gather and sort data is important. But so is learning to drill it down to key performance indicators (KPIs) and be able to surface them at a glance so you can take these analytics and use them to develop an actionable business strategy. That means having to train workers to be more data literate, use data visualization tools to make these insights more visible, and knowing where to focus your efforts to drive bottom line results.

Topic: Working with Cloud-Based Online Apps and Platforms

Scenario: With virtual, hybrid, and remote work the new normal, virtually every business is having to shift operations to cloud-based services. But working with these always-on and connected tools, and accessing them from a variety of devices, also necessitates that we be aware of new working models and high-tech challenges.

Insight: Cloud-based tools can often be more flexible and affordable for businesses to implement. But they also greatly increase the digital surface area that cyber security pros need to defend. Likewise, data shared online needs to be securely stored and protected, and formal device policies and procedures need to be implemented by the business. On top of this, networks need to be managed and maintained to minimize threats, and structured to offer maximum visibility, so you can get a better sense of how customers and staffers are operating and interacting with them.