Author: scott

For organizations that invest significant resources into hosting events, understanding and measuring the return on investment (ROI) is critical. Event ROI demonstrates the specific business value, revenue impact, and bottom-line returns that an event generates. Calculating this metric helps justify event budgets and optimize future...

Audience engagement is now critical for keynote speakers. At any conference, summit, or major corporate event, the opening or closing speech carries enormous weight in setting the tone and energy level for the entire experience. A captivating, thought-provoking audience engagement effort from a keynote speaker...