Communications and PR
14 Jan CONSULTING EXPERT: FUTURE TRENDS IN DATA PRIVACY AND HEALTHCARE
Posted at 10:19h
in Associations, Advertising, Business, Communications and PR, Diversity, Leadership, Management
Which future trends should be on your radar in 2022, 2023, and beyond? In part three of our consulting futurist's guide to tomorrow's hottest developments, we take a closer look at topics like data privacy, data science, and healthcare. Here are several topics that are...
12 Jan SUCCEEDING IN THE NEW ERA OF SMART
Posted at 05:57h
in Associations, Business, Change Management, Communications and PR, Creativity, Innovation, Technology
Clients and corporate partners often ask us: What does it take to succeed in an age of digital transformation, the Internet of Things, and cloud technology - noting that as many as 75 billion devices will soon be connected and talking to one another? It's...
25 Oct MAKE YOUR BUSINESS STAND OUT FROM COMPETITORS
Posted at 07:33h
in Communications and PR, Advertising, Associations, Creativity, Customer Experience CX, Future of Work, Future Trends, Marketing, Technology
Topic: How to Stand Out in a Crowded MarketScenario: Customers’ attention spans are shorter than ever, even as they’re increasingly being split between different devices and channels – and marketed to more often than at any point in history. Every business (even those operating in...
05 Oct MARKETING AND ADVERTISING: MANAGING CAMPAIGNS AND BUDGETS
Posted at 07:33h
in Advertising, Associations, Business, Communications and PR, Marketing, Personal Finance, Workforce Trends and Innovations
Topic: Marketing on a Shoestring Budget Scenario: Today’s competitive landscape is more crowded than ever, making it harder to stand out, let alone capture and hold customers’ interest. But in the wake of the pandemic and the recession which followed, many businesses are strapped for marketing...
13 Aug CUSTOMER EXPERIENCE (CX): BUILDING TRUST AND LOYALTY
Posted at 08:12h
in Advertising, Communications and PR, Customer Experience CX, Customer Service, Digital Transformation, Diversity
Build Customer Trust and Loyalty by Enhancing User Experience – Customers are more informed, choosier, and more demanding than ever, even as trust in leading brands is being eroded and an ever-growing number of rivals are often just a click or call away. Organizations can...
03 Aug THE FUTURE OF CUSTOMER EXPERIENCE AND DESIGN THINKING
Posted at 07:09h
in Advertising, Business, Communications and PR, Creativity, Customer Experience CX, Customer Service, Design Thinking
Topic: Customer Experience and Design Essentials: Rethinking the Customer JourneyScenario: Executive leaders are often great about coming up with business ideas, but struggle to implement them in user-friendly fashion – by being clear and up-front about value propositions and features, removing friction and action steps...
01 Jul NEW TRAVEL AND HOSPITALITY TRENDS: 2021, 2022, AND BEYOND
Posted at 08:13h
in Travel and Hospitality, Change Management, Communications and PR, Customer Experience CX, Customer Service, Technology, Training and Development
Topic: How Technology is Making Travel More Human Scenario: Biometrics (face/voice recognition and gesture-tracking technology) are making it possible to do everything from step onto a flight to check into a hotel to purchase an item from a store without having to touch anything or ever...
