You asked us: What is B2B vs B2C influence marketing in a nutshell? Allow us to explain.In the realm of influencer marketing, a crucial distinction exists between strategies aimed at businesses (B2B) and those targeting consumers (B2C). While both approaches leverage the power of influential...
In the fast-paced and ever-evolving world of business-to-business (B2B) marketing, companies are constantly seeking new and innovative ways to reach their target audiences and drive growth. One strategy that has gained significant traction in recent years is B2B influencer marketing. By leveraging the expertise and...
B2B tech influencers are shaping the conversation, driving trends, and providing critical insights to businesses seeking to stay ahead of the curve. But what do they do exactly? We take a closer look here.Unlike traditional providers, who focus on consumer products, B2B tech influencers are...
Sales speakers have their work cut out for them lately. Think about the rise of eCommerce, online shopping and AI, to name just a few of many trends (more below) changing their work’s nature.Increased Emphasis on Data-Driven Sales: With the abundance of data available, the...
Social media speakers know the space is constantly evolving, and staying ahead of the curve is essential for businesses, influencers, and everyday users alike. It pays to think about what trends they’re tracking.Augmented Reality (AR) Integration: With the rise of AR technology, the best social...
Top energy speakers argue that the urgent need to address climate change, technological advancements, and shifting consumer demands are changing everything for power and utilities providers. Bearing it mind, it makes sense that a contingent of the industry’s best energy speakers are tracking a host...
Food and beverage speakers cite changing consumer preferences, technological advancements, and environmental concerns as big drivers of evolution in the business. It makes sense to discuss some of the trends they’re currently tracking.Plant-Based and Alternative Proteins: The demand for plant-based and alternative protein sources, food...
Retail speakers and eCommerce futurists often remind that technological innovations, changing consumer preferences, and evolving market dynamics are remaking the business as we speak. To wit, we observe that many of the industry’s most acclaimed presenters, thought leaders, and best retail speakers see the future...
On the whole, transportation speakers note that myriad emerging trends and shifts poised to reimagine the way we move people and goods. It seems a closer look is warranted.Electric Vehicles and Electrification: The adoption of electric vehicles and the electrification of transportation systems are gaining...
Cybersecurity speakers frequently remind that in the ever-evolving landscape of technology and digital connectivity, digital defense remains a paramount concern. As threats become more sophisticated and the attack surface expands, experts who work for meeting planners as opening and closing cybersecurity speakers suggest you pay...
