Author: scott

Technology satellite media tours (SMTs) are specialized media campaigns where tech experts, brand representatives, celebrity spokespersons or industry influencers appear in a series of live or recorded interviews with TV, radio, and digital media outlets. And of course the best technology satellite media tours are...

Travel satellite media tours (SMTs) are a strategic marketing tool where a tourism expert, influencer, or celebrity spokesperson conducts a series of back-to-back broadcast and digital media interviews in one day to showcase the latest trends, destinations, and must-have products. The interviews with the best...

Back-to-school SMT tours—short for Satellite Media Tours—are organized campaigns where brands showcase seasonal products through broadcast and online media segments. Programs typically involve a brand ambassador or celebrity spokesperson (generally a lifestyle expert or influencer) who appears in multiple TV, radio, and digital interviews via...

A qualitative research firm and consultant provider is a surveys, polls and consulting market research firm company that specializes in gathering and analyzing non-numerical, in-depth insights about human behavior, opinions, motivations, and experiences. Unlike quantitative approaches, which focus on statistics and measurable data, the best...