Articles and Videos

Today's modern social media strategist is a marketing professional who is responsible for planning, executing, and measuring an organization's strategies, campaigns, and objectives on social media platforms. As social networks' role and influence within marketing has grown, the demand for dedicated social media strategists has...

For your reference, a brand strategist is a marketing professional who helps companies define, build, manage, and grow their brands. Their primary role is to develop strategies that strengthen a brand's identity and reputation with its target audience in order to achieve specific business goals.The...