Articles and Videos

Creator marketing is a rapidly growing strategy where brands collaborate with individual content creators—generally influencers, YouTubers, podcasters, streamers, or TikTokers—to promote products or services in authentic, engaging ways. At odds with traditional advertising, which relies on corporate messaging, creator marketing taps into personal storytelling and...

Attorneys hire a rideshare expert witness to offer testifying and consulting services. After all, as companies and apps like Uber and Lyft have transformed modern transportation, they've also introduced a host of new legal complexities. Therefore leading legal firms hire a rideshare expert witness to...

Top rideshare expert witnesses cover services like Uber, Lyft, and others. Testimony consultants remind that as the apps and companies have become a growing part of daily transportation, legal disputes involving the solutions have grown. The best rideshare expert witnesses on everything from accidents to...

What is a rideshare expert witness, readers asked? In short, it's a law firm testifying and consulting advisor who offers opinions and testimony in legal cases involving ridesharing companies like Uber, Lyft, and others. As you think about what is a rideshare expert witness, know...

Content creator vs influencer: How does each differ? It helps to note that the terms refer to two distinct but overlapping roles in the digital space. Both are central to modern marketing, yet the type of work that a content creator vs influencer does differs...